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| Commercial- ization |
For more information contact us at: info@brownstone-ventures.com 408-772-2428 4960 Almaden Expressway #394 San Jose, CA 95118 |
Brownstone Productions
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| Learn about the Brownstone approach: |
Commercialization is
Critical to Design
Many products are created
based on a singular focus on
the content without any
consideration for what
customers want to buy or what
they want to achieve.
Having a thorough
understanding of the
marketplace and being able to
incorporate that knowledge into
the overall design process is
the first step to creating a
commercially successful
product.
On every commercial project
intended to be sold in the
market, we work to build the
products around what users
want to buy as well as what will
differentiate the product from the
competition.
That's not all. We design select
aspects of the product such as
packaging and branding for
unique requirements of key
sales channels such as w
Creating ongoing buzz for the
product is important to support
not only new sales but repeat
sales. We incorporate a
complete campaign for creating
and sustaining market
awareness of the product.
Lastly, we emphasize leverage
in our marketing efforts. We
work with a variety of partners to
access non-traditional
approaches to market and sell
the products.
Critical to Design
Many products are created
based on a singular focus on
the content without any
consideration for what
customers want to buy or what
they want to achieve.
Having a thorough
understanding of the
marketplace and being able to
incorporate that knowledge into
the overall design process is
the first step to creating a
commercially successful
product.
On every commercial project
intended to be sold in the
market, we work to build the
products around what users
want to buy as well as what will
differentiate the product from the
competition.
That's not all. We design select
aspects of the product such as
packaging and branding for
unique requirements of key
sales channels such as w
Creating ongoing buzz for the
product is important to support
not only new sales but repeat
sales. We incorporate a
complete campaign for creating
and sustaining market
awareness of the product.
Lastly, we emphasize leverage
in our marketing efforts. We
work with a variety of partners to
access non-traditional
approaches to market and sell
the products.
- Profile target customers to understand and
incorporate key user needs, desires and trends
- Exploit select coop marketing opportunities for
incremental revenue generating components built into
the products
- Product line design for up-sell and repetitive customer
sales
- Packaging design and brand creation and
development
- eCommerce sales channels, search engine
optimization and private label video download stores
- Community development and marketing
- Permission based email with embedded media (e-
infomercials)
- Direct response marketing campaigns with infomercials
- Competitive analysis and differentiation
- Retail sales channel distribution