The Rapport Media Concept
Before we formed Rapport we were producing a number of
music and instructional videos that used the Internet as well as
DVDs. The more we worked with video on the Internet, we
recognized that Internet streaming video represented a
fundamental Sea Change in the way people view television and
video content.
Web sites are becoming the new TV channels, opening
opportunities to create programming targeted at smaller niche
markets such as communities of interest, enthusiasts,
professionals and even the customer base of individual
companies. Streaming video is now able to present good
quality video with a number of other very powerful and unique
capabilities not available with traditional video broadcast or
cable.
But, as we have watched the development of Internet video, we
felt something was missing. We knew that in order to really
achieve the enormous potential of Internet video, it was going
to take much more than just some HTML skills, a $400
Camcorder and an account on YouTube.
In order to address this blossoming new market opportunity, we
created a unique blend of a variety of skills and services from
both the Internet world as well as the traditional video
broadcast world wrapped with a deep understanding of
marketing.
The key is to effectively blend the best of both worlds -
redesigning and utilizing proven video production and
management approaches in the new world of Internet video
streaming.
The result...
Before we formed Rapport we were producing a number of
music and instructional videos that used the Internet as well as
DVDs. The more we worked with video on the Internet, we
recognized that Internet streaming video represented a
fundamental Sea Change in the way people view television and
video content.
Web sites are becoming the new TV channels, opening
opportunities to create programming targeted at smaller niche
markets such as communities of interest, enthusiasts,
professionals and even the customer base of individual
companies. Streaming video is now able to present good
quality video with a number of other very powerful and unique
capabilities not available with traditional video broadcast or
cable.
But, as we have watched the development of Internet video, we
felt something was missing. We knew that in order to really
achieve the enormous potential of Internet video, it was going
to take much more than just some HTML skills, a $400
Camcorder and an account on YouTube.
In order to address this blossoming new market opportunity, we
created a unique blend of a variety of skills and services from
both the Internet world as well as the traditional video
broadcast world wrapped with a deep understanding of
marketing.
The key is to effectively blend the best of both worlds -
redesigning and utilizing proven video production and
management approaches in the new world of Internet video
streaming.
The result...
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Take advantage of unique new
features of Internet Video:
- interactivity
- feedback
- control and navigation and on-demand
- save and reuse on iPods or other
devices
- share with friends
- content linkage
- revenue models
What we bring to the table:
Design for the media and business
objectives
Effective media production with
multimedia content links
Great scripts and stories
Linear continuity of the content
Non linear navigation
Compelling on-screen talent and
presence
Branding and co-op marketing
Business model and revenue stream
Viewer interaction, response, and
tracking
Viewer community involvement
Potential Areas of Application
Viewer retention
Credibility
Key message presentation
Advertising
Revenue models
Embedded video marketing
Brand based TV channels
Context channels
Context advertisement
features of Internet Video:
- interactivity
- feedback
- control and navigation and on-demand
- save and reuse on iPods or other
devices
- share with friends
- content linkage
- revenue models
What we bring to the table:
Design for the media and business
objectives
Effective media production with
multimedia content links
Great scripts and stories
Linear continuity of the content
Non linear navigation
Compelling on-screen talent and
presence
Branding and co-op marketing
Business model and revenue stream
Viewer interaction, response, and
tracking
Viewer community involvement
Potential Areas of Application
Viewer retention
Credibility
Key message presentation
Advertising
Revenue models
Embedded video marketing
Brand based TV channels
Context channels
Context advertisement
